Show up early
Engage prospective guests at the start of their search, before they've settled on a shortlist.
Now in beta
Be the hotel ChatGPT recommends
GCommerce's ChatGPT Ads service places your property inside the conversations where travelers research destinations, compare hotels, and decide where to book. Join our 90-day beta and get in early.
Join the beta
Be first in the conversation
Tell us about your property and we'll set up a quick call to see if the beta is the right fit.
Why now
Travel discovery has a new starting point
Travelers are turning to AI to research destinations, compare places to stay, and build full itineraries. ChatGPT ads let your hotel show up at the very start of that process, in clearly labeled placements that feel like part of the planning, not an interruption.
The hotels that learn this channel now will set the pace for everyone else. Our beta gives you a seat at the table early, backed by a team that has specialized in hospitality digital marketing since 2002.
Benefits
A new way to reach travelers
Stand out visually
High-impact, clearly labeled ad formats showcase your amenities and experiences while travelers explore options.
Influence the decision
Reach travelers in the moments that matter, introduce your property to new audiences, and drive qualified traffic that converts to direct bookings.
Measure what matters
Conversion tracking and attribution show you how your spend performs, while diversifying your digital mix for the AI era.
How ads appear in ChatGPT
Where your hotel can show up
Ads appear as clearly labeled, sponsored placements that match what the traveler is asking.
- 01
In the conversation
Your hotel appears as a featured recommendation within a ChatGPT response, such as "Where should I stay in Nashville for a weekend trip?"
- 02
In curated recommendations
When travelers ask for the best hotels in a destination, your property can appear alongside the top options.
- 03
In a trip itinerary
As ChatGPT builds a custom plan, your hotel can be suggested as the place to stay.
Depending on the query, placements may run as compact inline ads, multi-property carousels, comparison lists, or full-width image ads for inspiration searches.
Campaign applications
Built for how hotels grow
Destination discovery
Introduce your property to travelers researching where to go, where to stay, and what to do.
Property differentiation
Spotlight the amenities, packages, and experiences that set you apart from the hotel down the street.
Seasonal and promotional
Put timely offers and packages in front of travelers while they're actively planning.
Direct booking
Send qualified travelers straight to your website to check live availability and book direct.
Our process
How we run your campaign
- 01
Discovery and strategy
We learn your property, guest profiles, booking windows, and seasonal demand to shape targeting and creative.
- 02
Structure creation
We build a full-funnel campaign that mirrors how travelers plan in ChatGPT, guiding them from inspiration to consideration to booking.
- 03
Creative testing
We continuously test imagery, messaging, and targeting to find what performs best.
- 04
Optimization and reporting
We monitor performance closely to make every dollar work harder, and you get real-time access to results through our reporting suite.
Beta offer and pricing
Get in early at half the management fee
Beta partners get 90 days of full-service campaign management at 50% off, plus a head start on a channel most hotels haven't touched yet.
| Beta (first 90 days) | After beta | |
|---|---|---|
| Management fee | $250 / month (50% off) | $500 / month |
| Recommended media spend | $1,500 to $2,000 / month | Set with your strategist |
| Platform minimum | $25 / day | $25 / day |
Media spend is billed directly to your OpenAI Ads Manager account. The recommended range covers platform minimums and our 10% media fee while leaving room for meaningful creative testing.
What you'll need
Getting started is simple
- 01
Your own Ads Manager account
Create an OpenAI Ads Manager account with your payment method on file, then add GCommerce as an administrator. We'll walk you through setup.
- 02
Tracking tags
We configure tags for full conversion measurement.
- 03
Creative assets
We prepare visual and copy assets for launch.
- 04
Case study participation
Beta partners agree to share results for a case study, including a before and after comparison, a testimonial, and final sign-off. You approve all final text before anything is published.
FAQ
Frequently asked questions
What are ChatGPT ads?
Clearly labeled, sponsored placements that appear in ChatGPT when travelers ask questions related to your destination or property.
Who owns the ad account?
You do. You create the account and pay the platform directly. GCommerce manages it as an administrator.
How long is the beta?
90 days, with management at $250 per month. After that, management is $500 per month.
How much should I spend on media?
We recommend $1,500 to $2,000 per month, with a $25 daily platform minimum. That range gives us room to test creative and learn what works.
How will I know it's working?
We track referral traffic, website engagement, and booking conversions, and you get real-time access through our reporting suite.
Why do you ask for a case study?
The beta helps us build proof for a brand-new channel. You approve all final text before we share results.
Limited beta spots
Ready to be the hotel ChatGPT recommends?
Join our 90-day beta and get full-service campaign management at 50% off.